RAF05 Miami

For RAF05, I shaped and led the creative across the event, ensuring the brand showed up consistently across live, social, and digital channels. I collaborated with partners and internal teams to bring the event’s visual identity and activations to life, while managing the look and feel across all touchpoints.

The event drew 6,200+ fans, generated 115M+ views across owned social in 30 days, and saw 250M+ impressions driven by athletes and influencers. Coverage from 800+ press hits contributed to 6.7B impressions, and the momentum coming out of the event resulted in 45K+ new followers in a single week. RAF05 became a clear inflection point as the organization continued to scale and refine how it shows up.