A Night in the Valley

The Challenge
The existing branding for A Night in the Valley, Valleywise Health’s signature annual gala, felt outdated and disconnected from the organization’s current brand standards. It lacked visual cohesion and didn’t reflect the elevated experience or community impact the event represents.

The Solution
I led a brand refresh that reimagined the event’s identity while honoring the core values of Valleywise Health. Using a refined palette of classical green and tan rooted in brand guidelines, I introduced elegant typography and vine illustrations to evoke sophistication, growth, and warmth. The result is a cohesive visual system that brings modern elegance to a long-standing tradition.

The Result
With the event approaching this November, excitement is building across the organization and among supporters. The refreshed branding is already creating a strong visual presence, one that reflects both the heart of the mission and the elevated tone of the evening.